Concept / Not commissioned
We make Brands Matter.
- Strategy
- Creative
- Content
- Influence
- Culture
01 / What we do
01 / Think.
Strategy with an opinion.
We find the real opportunity.
- Social strategy
- Brand positioning
- Campaign strategy
- Audience insight
- Content strategy
02 / Create.
Ideas built for feeds,
screens and real life.
- Creative concepts
- Short-form video
- Content production
- Photography
- Design
- Campaign creative
03 / Move.
Campaigns that leave the feed.
Activations people film.
- Campaigns
- Activations
- Events
- Launches
- Paid social
04 / Connect.
The right creators.
Not just the biggest ones.
- Influencer marketing
- Creator partnerships
- Social & community management
- PR
- Digital communications
02 / Featured ideas
Featured
Ideas
We're a new studio, so we don't pretend otherwise. These are speculative concepts, made to show how we think. None were commissioned by the brands or categories they imagine.
A gym
01
Concept / Not commissioned
More
than a
stay.
02
Concept / Not commissioned
Drive
different.
03
Concept / Not commissioned
Not just
an event.
04
Concept / Not commissioned
A city
in a
new light.
05
01 / Project
A gym
that moves
people.
Concept / Not commissioned
The idea
Stop selling memberships. Start selling the feeling of the last rep.
The culture
In Dubai, the 6am workout is a story before it's a habit. People already film themselves training. The gym just isn't in the frame.
The execution
A "Last Rep" series: members filmed at the exact moment they finish a personal best, no voiceover, just breath and sound.
The experience
Monthly sunrise sessions on a city rooftop, open to members and one guest each.
The social
Member-led Reels, every week. The members are the campaign.
02 / Project
More
than a
stay.
Concept / Not commissioned
The idea
Every room is a set. Every guest is a storyteller.
The culture
Staycations are part of UAE weekend life. Guests don't post the lobby. They post the moment the city lights come on.
The execution
A blue-hour ritual at every check-in: lights dim, curtains open, the skyline does the rest.
The experience
A late checkout for the guest who captures the best blue hour of the week.
The social
Guest stories, reshared with credit. The hotel becomes the feed.
03 / Project
Drive
different.
Concept / Not commissioned
The idea
Nobody remembers a spec sheet. Everyone remembers a night drive.
The culture
Weekend drives out of the city are a ritual here. The road matters as much as the car.
The execution
A POV night-drive film series. Sound on, no music, no talking. Just engine, wind and road.
The experience
An owners' dusk convoy into the desert, filmed from the lead car.
The social
Sound-on Reels built to be watched with headphones.
04 / Project
Not just
an event.
Concept / Not commissioned
The idea
Design the moment people will film, then build the event around it.
The culture
Dubai's event calendar never stops. What people remember is the one shot everyone posted.
The execution
One hero installation, lit for phones, not for the stage.
The experience
A creator room where guests leave with a finished edit of their night.
The social
The event lasts one night. The content lasts all month.
05 / Project
A city
in a
new light.
Concept / Not commissioned
The idea
Show the city people walk past, not the one on the postcard.
The culture
Residents know the side streets, the late-night tea, the old souqs under new towers. Visitors rarely see it.
The execution
A walking series hosted by residents, one neighbourhood per episode, shot after dark.
The experience
Real walks, open to the public, following each episode's route.
The social
Local voices. Real streets. A city in a new light.
Now
picture
yours.
This website
is not
static.
That's how
we think
about social.
03 / How we work
Our process
- 01
Insight
Find the real opportunity.
- 02
Idea
Turn insight into a simple, powerful idea.
- 03
Create
Bring it to life across content, creators and experiences.
- 04
Amplify
Put it in front of the right people.
- 05
Measure
Learn, optimise and make it go further.
N° 04 / Founder portrait
04 / About
Independent.
On
purpose.
ISO Social is a social-first creative studio based in Dubai.
Founded by Assad Bassil, who has worked both sides of the brief, agency and brand, across the UAE: influencer programmes, PR, brand campaigns and content. ISO exists to do that work with fewer layers and sharper ideas.
Bilingual from day one. English and Arabic, written by people who actually speak both.
- Founder
- Assad Bassil
- Based in
- Dubai, UAE
- Languages
- English / Arabic
05 / Contact